PLUGGY Posters & Stamps, 2019
Adopting the concept of social networking as well as the promotion of local and national cultural heritage, offered by the Pluggy platform, presents to the public an action of promotion and communication campaign. The campaign concerns the design of a series of collectible stamps which focuses on the promotion of the cultural heritage of each place as well as its dissemination to other European countries. More specifically, the stamp is an indication of cultural heritage while their subject matter varies in a range of colors and shapes. The topics mainly concern the history, folk tradition, modern life, culture, sports, and the nature of the country that issues the stamps. The collectible collection has as its theme the invisible architecture of each place which is a hidden point of an invisible culture. Their purpose, the acquaintance with architectural elements contributes to the shaping of the image of the city. Specifically, we focus on the vernacular architecture of each city. Starting with this theme, the Pluggy platform presents the collaboration of an architect and a photographer in every European city to capture invisible, architectural points of the city and highlight them through their depiction on stamps. In this way, the concept of cooperation is achieved.
The design idea is based on the logic of the invisible. Halftone effect was used to present the impure sense of image and perception at first sight. Through this action, a relationship is achieved between the platform and the Post Offices of each country to create a network of cooperation and promotion of culture.
